For several months Zoom has been piloting this advertising program in order to understand the ways in which advertising can be most effective for marketing our products and services. We believe this program will have the greatest effects on our strategy and growth in the long run.
The mission of Zoom is to bring people together by delivering happiness to them as a result of their interactions. When the pandemic struck in 2020, our user base expanded exponentially. To begin with, most of our users were enterprise-based; however, an increasing number of individual users joined us. Zoom continues to offer its products and services for free to millions of users throughout the world. We are committed to improving the quality of our products, continuing to drive innovation, and adding even more value to our users, and we are committed to doing just that.
The solution we announce today is a pilot advertising program we will roll out on November 1, 2021 that we are hoping will enable us to support investment in additional products and services while continuing to provide free Basic users with access to our robust platform for free.
In this initial program, you will only see advertisements on the browser page that the user sees at the end of the meeting at the end of the first advertisement. If you want to see these ads, you’re going to have to join a meeting with others who are free Basic users in certain countries.
In developing this advertising pilot program, the idea of providing users with a variety of choices was taken into account. It is a priority of ours to carefully and thoughtfully consider every aspect of the implementation of the program. On Zoom’s website, where they can link to a tool that allows them to manage their cookies, they have a banner that gives users the option to link to the tool.
This program of advertising has been added to our Privacy Statement, which we have updated. In our Privacy Statement, we make it clear that we will not use audio, video, files, or messages from meetings, webinars, or messaging sessions for marketing, promotions, or third-party advertising.
Providing services that help so many people stay connected across the globe is something we are incredibly proud of as a company. By making this change, we ensure that all Basic users have access to our versatile platform so they can continue to connect with friends, family, and colleagues.
Frequently Asked Questions
Why did Zoom decide to launch an advertising program?
The mission of Zoom is to bring people together through happiness. In the wake of the pandemic in 2020, our user base grew exponentially from enterprise users primarily to individuals. Zoom’s products and services are available for free to millions of users around the world. In addition, Zoom is committed to providing our products and services to users without the need for them to pay a monthly fee, which will allow us to innovate and increase our value even more. The last thing we want is to ignore our audience, nor to ignore the fact that the advertising program was rolled out today. We expect that this program will be able to allow us to support investment and also to continue to provide free Basic users with a robust platform.
Who will see ads?
Free Basic users, who join meetings hosted by other free Basic users, will see these ads currently only in certain countries.
|In applicable regions…||Free User||Paid User|
|Free Host||Ad||No ad|
|Paid Host||No Ad||No ad|
Will ads be shown in all countries?
Some countries will have ads live at launch.
I was served an ad right after talking about it on Zoom. How do you explain this?
The Privacy Statement (which was recently updated to address advertising concerns) makes it clear that we do not use audio files, video files, documents, or messages (specifically and specifically, audio, video, audio files, and messages) in promotional, marketing, or advertising material. Ads are served based on data that third-party advertisers on our platform possess.
Has Zoom, or will Zoom have to, update its policies to specifically address advertising?
There was an update to Zoom’s Privacy Statement on November 1, 2021.
Can users opt-out of receiving ads?
Our cookie management tool allows users to turn off the ads by disabling targeting cookies. Users will see a banner on zoom’s website that gives them access to a cookie management tool. This tool is also available under “Cookie Settings” at the bottom of the website.