Hybrid work and productivity driving cloud phone adoption in Asia, according to senior executives – in Zoom

Asia-Pacific is one of the regions around the world that is experiencing both a shift to hybrid work and a shift to cloud communication in order for employees to work from anywhere in the world. Zoom and OpenGov Asia have partnered to allow Zoom to host a number of top leaders from the public sector in Singapore, Indonesia, the Philippines, and Thailand as part of Zoom’s year-end program. During our conversation, we discussed how cloud technology can be used by enterprises to facilitate the digitalisation of voice services as well as how it can be implemented easily.

Cloud phone drives connectivity for hybrid teams

In their presentations, the speakers expressed a growing concern that businesses face an increased pressure to improve productivity and to keep up with the increasing demand for hybrid and remote working. Having good tools and communication capabilities is crucial for remote workers in order to be able to perform their jobs.

As one of the most popular tools of the present day, cloud telephony is one of those tools. It is important for most organizations to be able to pick up the phone and be able to connect with customers, vendors, or business partners when the need arises, as this is an integral part of doing business. In addition to providing companies with the lines of communication that they need, enterprise phone systems provide them with a level of immediacy and intimacy that facilitates real-time communications, enabling them to further learn about their customers and meet their expectations. This is accomplished using a flexible platform approach that provides a wide range of features such as call logging, compliance recording, and reporting dashboards that can be easily incorporated and deployed by a central location.

The enterprise phone system can provide a reliable, high-quality calling experience as a result of delivering a reliable, high-quality call at a global level on a global scale to meet the demands of a global workforce. A cloud-based telephony system has the advantage of allowing employees to make and receive calls using any device which has an internet connection instead of using a fixed phone line, much like a mobile phone, giving them greater flexibility and connectivity when taking calls.

In order for hybrid teams to succeed, communication platforms are undeniably crucial. It is possible to increase output, increase possibilities, and engage employees more effectively by using a cutting-edge communication platform like Zoom.

Polling results: phone priorities and challenges

In order to find out what senior executives in each country thought of our events, we conducted live polling at each of the events. Through this, we were able to get a better understanding of what their biggest priorities and challenges will be in the year 2023. The following are a few key takeaways that you might want to keep in mind:

In response to the question, “What is your main reason for wanting to move your business phone system to the cloud? ” Different priorities have been identified in each country by its leaders.

  • Among Thailand’s attendees, supporting a hybrid workforce was a determining factor (60%).

  • 28% of Indonesians cited hybrid workers as a major driver. Attendees accounted for 24% of the total attendees, followed by access to feature-rich options (24%), and simplified multi-location management (24%).

  • The number of hybrid workforce attendees in Singapore was the lowest (12%). In contrast, 44 percent said they wanted a cloud-based business phone system that would simplify multi-location management.

  • There were nearly equal proportions of attendees who were focusing on cost savings (26%), hybrid workforce (23%), multilocation management (23%), and access to feature-rich options (23%).

Attendees from various countries each responded to the question, “What is your biggest challenge with your phone system transition to the cloud? ”

  • Attendees in Thailand were challenged most by budget (35%).

  • Security and compliance risks ranked as the biggest challenge for 33% of Singapore attendees.

  • Security and compliance risks were perceived to be the biggest problem in Indonesia (31%), followed by executive support and top management strategy (31%).

  • Leaders in the Philippines cited legacy infrastructure as the biggest challenge (22%) followed closely by people and skillsets (26%)

A majority of respondents in the Philippines (52%), Singapore (46%), and Indonesia (42%), rated data security as a top priority. 40% of Thai leaders prioritized increasing productivity.

Across all countries, respondents indicated that performance was their top criteria (50 percent in Indonesia, 42 percent in Thailand, 36 percent in the Philippines, 29 percent in Singapore) followed by security (31 percent in Indonesia, 29 percent in Singapore, 27 percent in Thailand, 27 percent in the Philippines and 23 percent in the Philippines).

What to look for in a cloud phone system

The following priorities and concerns were identified by our event polls as factors to consider when selecting a cloud phone provider:

Security and compliance

Many attendees identified security as their top concern and priority at our events. Security is one of the most important factors to consider when selecting a cloud service provider.

Encryption and private peering capabilities help Zoom Phone customers maintain compliance and security.

CSA STAR Assessment (Level 2) and Cyber Essentials certification – NCSC are some of the certifications that Zoom Phone carries along with the entire Zoom platform.


Among our audiences, performance matters when evaluating cloud phone providers because that’s the factor they selected as their top criterion. UCaaS is a cloud-based product that combines traditional phone systems with unified communications. Zoom’s UC platform, which includes our phone system, has been ranked a Leader in this market. Among other criteria, Gartner’s report evaluates vendors’ processes, systems, methods, and procedures that ensure competitiveness, efficiency, and effectiveness.

Enabling the modern workforce

Education, healthcare, financial services, and government are among the sectors where hybrid and remote work are becoming common. A key driver for moving to the cloud was hybrid work, according to many of the leaders we spoke with.

Employees can work on any device from anywhere with a cloud phone system. A hybrid work environment demands collaboration tools, and Zoom Phone, part of Zoom One, provides them.

Ringing in 2023 with cloud communications

Attendees shared their experiences with cloud communications in their regions, which we appreciate.

Our sales team can help you if you’re considering switching to a cloud VoIP phone service like Zoom Phone.


How does hybrid Zoom work?

Zoom is now introducing a hybrid meeting solution that is known as Zoom Meetings Hybrid (ZMH). This solution gives clients the ability to deploy Zoom meeting components onto their own network (behind their own firewall) and keep either all or most of the meeting material on premises.

Can you use Zoom for hybrid event?

Zoom Events is a platform that was developed exclusively for virtual and hybrid events. It includes cutting-edge solutions that allow you to display your content, connect guests, and maintain audience engagement.

How to do hybrid Zoom class?

  • Get the Zoom meeting started. Launch the Zoom desktop client on your laptop as you normally would, log in using single sign-on (SSO), and then begin your Zoom conference as you normally would.
  • Connect an external webcam and/or a loudspeaker to the computer…
  • Zoom allows you to select both a loudspeaker and a webcam as an audio and video source.

What is the difference between hybrid and Zoom?

Although the algorithms and processes used by different manufacturers are distinct, the overarching idea is consistent everywhere. The creation of a superior image from a collection of photographs by means of hybrid zoom involves the use of software upgrades as well as computational photography. This is quite similar to the Night Mode and HDR modes, although the emphasis here is on the details rather than the exposure.