How Can Marketers Use Zoom to Its Fullest Potential?

How Can Marketers Use Zoom to Its Fullest Potential? 


Since COVID-19 created a significant disruption in our lives, one benefit is learning how to use virtual meeting platforms, such as Zoom, that can provide valuable resources to our marketing strategies.

Zoom allows us to engage with our followers and clients face-to-face, providing them with leadership content, training sessions, and product demos. It also offers a quick way to provide product updates, how-tos, and release information.

Marketers can use Zoom to its fullest potential and help boost their business through digital marketing – click here to know more about its many benefits to business owners and marketers.

Develop and Showcase Your Brand

Use Zoom to help get your brand front and center in the minds of customers and potential customers. Developing and showcasing a brand involves multiple steps and takes dedication. All of which can be completed using Zoom. Below are some ways to help find your target audience and spread the word about your business, products, and services:

  • Host a webinar
  • Host a Q & A with clients and potential clients
  • Host how-to sessions demonstrating products and tips on how to use
  • Live-stream to social media platforms to create a sense of community and grow your access to gain more followers and customers
  • Record videos, webinars, Q&As, and more using Zoom to create a library of helpful content to put on YouTube

Make a Lasting Impression

Face-to-face communication, even through Zoom, can make a lasting impression on clients and gain the interest of potential clients. Use Zoom to create a long-lasting impression through training sessions, live polls, discussions, Q&As, and live chats.

Being able to see and speak with people in a virtual face-to-face environment makes it possible to create a personal connection with others, eventually resulting in making a long-lasting impression.

Get Feedback

Use Zoom as an opportunity to speak face-to-face with potential and current clients to discuss their thoughts and feelings about your products, services, and business strategies. Ask customers to provide feedback on their ideas about things and offer suggestions on how to make things more efficient and enjoyable.

If hosting a webinar, send all participants a post-webinar survey asking what they thought of the class, tips on how to improve, and what they want to see from future webinars.

Receiving feedback from customers, webinar attendees, and potential customers can help guide the business to being more efficient, offering products and services people want and how to improve the customer’s overall experience.

Attract Investors

Zoom can be used to present products and services to potential investors who want to have more of a visual of what to expect when investing in you and your business.

Meeting potential investors using a virtual meeting platform can help you gain access to investors worldwide, increasing your chances of finding the funding you need to grow, expand, and make your business a success.

Additionally, meeting via Zoom reduces the fear and anxiety of speaking in front of a room of investors because you are in the comfort of your home or office.

Create Zoom Infomercials

Zoom can also be used to create infomercials about your product and services to showcase to customers, future clients, and potential investors.

A Zoom infomercial should provide the nitty grit about your products and services, providing a long-term form of advertising. Companies have benefited from meaningful results from infomercials hosted on television, radio, and live events.

Though Zoom can be used to interact with consumers, making an infomercial using Zoom allows you to demonstrate products, including how what you have to offer solves the problems many have suggested during your Q & A and webinars.

Create an Exclusive Library

Record all videos, lectures, meetings, and other virtual activities using zoom to help create an exclusive library to share with clients and potential clients. Then, post the entire video or clips of videos pieced together on YouTube to create a unique collection of videos to help enhance and develop your company’s brand.

Finding ways to market your business can be challenging, especially if technology keeps advancing, providing new virtual methods to market and promote businesses. If you are wondering how you can efficiently and effectively market your business, continue to follow this page to learn more about how Zoom can help with your plans.

Give Zoom a try for 30, 60, or 90 days, and discover the difference video conferencing can make for your business.


Photo by Mikael Blomkvist: