This post was most recently updated on July 29th, 2022
As a part of your marketing campaign, you can easily register your contacts for a Zoom Webinar by using the Oracle Eloqua Zoom Integration. Using Eloqua’s Attendance and Registration feature, you are able to make decisions based on your Zoom data without having to manually upload it into Eloqua.
Prerequisites for the Oracle Eloqua Zoom integration
- The user is a licensed user
- of the add-on for webinars
How to install and configure
Before you can move on to this step, you will have to uninstall the previous installation of Zoom-Eloqua if you previously installed it.
- You can access the Zoom Marketplace by logging into your Zoom account and navigating to it.
- Once you find the app, click it to access it.
- To install it, you will need to visit its website.
- If you continue to install the application, you will be redirected to Eloqua. Follow the instructions to complete the installation.
- Sign in to Eloqua with your Eloqua account if you are prompted to do so on the Eloqua page.
- After clicking on the Accept and Install button, Zoom’s OAuth process will be initiated according to your documentation and the rest of the steps will be completed accordingly.
- Now, you can start using the integration.
Using the Eloqua App
Importing contacts into Zoom as Webinar Registrants
- To schedule a webinar in Zoom, please login to the account and copy the Webinar ID. For more information about this, please see this link: https://support.zoom.us/hc/en-us/articles/204619905-Scheduling-a-Webinar-with-Registration
- Using Eloqua, open a desired segment with contacts and drag it to the registration field to sign up for the Zoom Webinar.
- Create a campaign action that registers for the Zoom Webinar.
- Click the Configure Cloud Actions button in the Action settings of your campaign action.
- Enter the Webinar ID you obtained from step one on the screen that appears. After entering it, click Save and close the window.
- Then connect the Segment to the Action.
- Create a campaign in order to register members of that segment for the Zoom Webinar.
- The segment members will appear under Manage Attendees section when you open the Zoom Webinar settings and scroll down until you reach the section entitled Manage Participants once the campaign is completed.
Pulling Zoom Webinar Registrants’ data into a Shared List
- Scheduling a new webinar or, if you are using an existing Webinar, using the event ID of the existing Webinar.
- In Eloqua, you can create a Shared Library where you can create a shared list.
- Drag and drop the Zoom Webinar Registration Feeder on to your Eloqua Campaign in order to get the campaign started.
- Once the campaign has been setup, open the feed settings and click the cloud feed to set it up.
- Once the webinar ID has been entered, make sure to save the changes. Click on the ‘Exit’ button.
- Add an action to the campaign called Add to Shared List.
- Then click on the Actions menu and choose the shared list that you created previously.
- This will link your action to your feeder.
- Click on the Campaigns tab.
- In the Shared List, the contacts who are already registered for the Zoom Webinar will be visible after the campaign is complete.
Pulling Zoom Webinar Attendees’ data into a Shared List
- Identify a webinar that has ended by copying the Webinar ID.
- The Shared Library in Eloqua is where you will create the shared lists.
- A Zoom Webinar Attended Feeder can be added to your Eloqua Campaign by dragging it there.
- The cloud feeder can be configured by selecting the cloud feeder button and then clicking the “Configure” button.
- You will need the webinar ID that you entered at step one to complete this step. Once the window has closed, you can proceed with the next step.
- Click the Add to Shared List option on the Action Sheet and drop it onto the campaign.
- Then you need to select the shared list created in step 2 from the actions settings.
- The feeder needs to be connected to the action.
- The campaign must be activated.
- It should be noted at this point that the contacts have now appeared in the Shared List after the campaign has been completed.
Checking if contacts have registered for a Zoom Webinar
You can use this feature to find out if your contacts have registered for the Zoom Webinar that you are interested in. Upon completing this step, the contact list will be divided into two groups: those who have registered and those who have not. By following this procedure, you will be able to prevent yourself from sending invitations to contacts who have already registered.
- The Webinar ID of the webinar you want to attend should be copied.
- Use Eloqua Assets to create a desired Form, Landing Page, and Email
- that you wish to send. Drag a desired segment of contacts to the Eloqua Campaign.
- Next drag and drop on the campaign a Zoom Webinar decision that is registered.
- In order to configure the cloud action, open the decision settings and click the button.
- You will be prompted to enter the webinar ID from the previous step. Click “Close” to finish.
- Your emails, landing page, and form can be dragged and dropped into the campaign template where they can be configured depending on your needs.
- It is very important to connect the segment with the decision. The decision’s yes path should be aligned with the Registration Follow Up email and the decision’s no path should be aligned with the Invitation email (or emails as desired).
- The campaign should now be activated.
- Once the campaign has been completed, contacts who have registered for the webinar will receive an email inviting them to take part and those who have not registered will receive an email inviting them to stop by.
Checking if contacts have attended a Zoom Webinar
With this feature, you will be able to locate out whether your contact has attended a specific Zoom Webinar. In a sense, it will allow you to separate those who have attended the training course into two groups: the ones who did not attend. As a result, you can send different emails to each of these groups of people.
- Copy the Webinar ID of the webinar you wish to join that has already ended.
- Use Eloqua Assets to create the emails you wish to receive. Examples of such emails include follow-up emails for attendees and follow up emails for no-shows.
- Drag a segment with the contacts you want to use onto the Eloqua campaign and drop it.
- Click on the Zoom Webinar Attendance decision to add it to the campaign.
- From the decision settings, click the cloud action button to be able to configure it.
- From the decision settings, click the webinar ID from step one and click save.
- Click close to close the window.
- You can now prepare your newsletters by dragging and dropping them into the campaign and configuring them accordingly.
- Connect the segment to the decision and select the follow up email from the decision’s Yes path (Attendee Follow Up) or the No path (No Show Follow Up) for the required follow up.
- Make sure the campaign is active.
- We will make sure that contacts who have attended the campaign and those who did not attend the campaign will receive the appropriate emails once it is complete.
Automating the Zoom Webinar Registration Process
For an example of an automated registration process, please refer to the campaign example below.
How to remove the Eloqua Integration
- Navigate to the Zoom Marketplace by logging in to your Zoom account.
- Using the search engine to find Eloqua and then clicking on the app, or using Manage to access your installed apps, you can select Added Apps.
- Then click the Remove button next to Eloqua.
- In the dialog box that appears, confirm that you want to remove Eloqua.
How your data is used
Zoom provides the following information that this app accesses:
Webinar registrant info (email, firstName, lastName): This information is provided to Eloqua when the registrant uses the Zoom registration form to sign up for a Zoom webinar.
Webinar attendee info (email, first name, last name): Data provided to Eloqua by each participant of a Zoom webinar
This app accesses the following information from Eloqua:
Webinar registrant info (EmailAddress, FirstName, LastName, Country, State, City, Street Address, Zip, Company, Business Phone, Mobile Phone, Company Size): Provided to Zoom for the purpose of registering users to attend webinars